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At BBM STORE Ads, we believe maintaining a high customer experience bar for the ads we serve helps us drive better results for you, our advertisers. Accordingly, we’ve set customer-centric Ad Policies to help preserve and enhance that experience. All advertising content must be appropriate for a general audience and for the type of placement in which it will be displayed, and, as an advertiser using BBM STORE Ads, it is your responsibility to make sure that both you and your ads comply with all applicable laws, rules, regulations, and industry standards in each geographical area where the advertisements may appear, for example adhering to the requirements of the CAP Code if your advertisements are targeting UK consumers.
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We encourage you to use diverse imagery within your Ads. Our policies are not intended as legal advice. We encourage you to consult with your legal advisor if you have questions about the laws and regulations concerning your ads.
These ad policies apply to Amazon’s global Display Advertising business, for placements both on Amazon’s owned-and-operated properties, and off BBM. Separate Ad Policies apply to sponsored ads, Book Ads, Stores, and Streaming TV. For technical requirements, please review the ad specs.
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